Two speeds run in parallel.
Building takes days, adoption takes weeks. Let the two overlap instead of waiting on each other, and you win months.
The linear trap.
The temptation is to do everything neatly in sequence. Build first, then roll out, then the next. But adoption takes time that has nothing to do with the build. Wait until one block has fully settled before you start the next, and you turn six weeks of work into three months.
Let them overlap.
While building block one is being adopted, I am already building block two. Two paces, kept deliberately apart. The building follows its own speed, the adoption follows hers, and they run side by side. Something is always moving, and no one waits on the other.
Adoption is human work.
A block only lands when people trust it and use it. That is not a rollout email, it is design and guidance. I keep everyone in view, from Annie at reception to Johan in the boardroom. This is where my twelve years of UX come in: building AI people will actually use, not just AI that works on paper.
Keeping the rhythm.
Small, working, in production, and then the next. Momentum over the grand plan. An organisation that sees something new work every few weeks keeps believing in the direction. An organisation that waits months for one big delivery loses it along the way. Two speeds side by side hold that belief.